How CSPs can make use of this great opportunity to boost revenue & offer superior user experience?
High reliance on the internet and increasing smartphone usage are influencing day-to-day activities of consumers. There is a growing need for uninterrupted high-speed internet access, interactive value-added services, and continuous evolution in data networks, which all pushes communication service providers (CSPs) to offer personalized services to stay ahead of the competition.
Customers today prefer multiple services like voice, video and data from a single CSP and expect these services to be invoiced in a single consolidated bill. Market dynamics compel CSPs to go beyond traditional network management to increase income and offer better user experience.
Monetizing Policy & Charging
Sterlite Tech NetVertex Policy Control & Charging (PCC) is intuitive, dynamic and offers the real-time capability to CSPs. NetVertex PCC makes policy enforcement decisions in real-time and charges appropriate rates based on the services, applications, network resources, user profile and service-level agreement to ensure appropriate rating and charging for quality of service and bandwidth allocation.
Integrated PCC enables operators to not just control subscriber entitlement and network resources, it also charges an integrated framework of real-time policy management and charging. By running policy and charging from a common framework, operators can offer innovative, convenient and flexible ways to subscribers for accessing on-demand services, real-time upgrades, service passes and advice-of-charge alerts.
Key Features of NetVertex PCC
- Online Charging System: Online Charging System (OCS) is a highly flexible, scalable, real-time 3GPP release 12 compliant engine, which caters to the needs of CSPs providing a wide range of data and voice services. It enables CSPs to seamlessly converge Prepaid-Postpaid plans, networks and services. The robust OCS platform can be integrated with legacy platforms and next-generation IP, FTTH/HFC, wire-line and wireless networks. The platform offers system integration with operator’s existing Policy and Charging Rules Function (PCRF) to enable new monetization use cases. It can be deployed as a standalone module or as an adjunct solution for real-time charging.
- Policy Design: It is a user-friendly, flexible and responsive Graphical User Interface (GUI) for faster policy creation. It accepts all major PCC service quality standards and charging parameters. It hides a lot of technical network complexity and allows users to enter only standard input template data in their local language. Single policy designer is enough to handle any number of Sterlite Tech PCC instances.
- Policy Control: Sterlite Tech’s PCRF is a 3GPP 12 compliant next-gen solution enabling CSPs to deliver service agility, data monetization and process optimization. It works in a converged environment with proven interoperability and wide partner ecosystem. The GUI-based flexible architecture has simpler policy creation, high-scalability and is deployable on any COTS hardware – virtualized, on-cloud or in-premise. Aligned with policy 3.0, it takes a relationship-centric approach supporting advanced use cases like congestion control, device/location/usage/ network/APN-wise policy, usage metering, notifications, service-wise quality of service, VoLTE, top-up plans, multi-tenancy support etc.
- Diameter Signaling Control: Diameter Signaling Controller (DSC) is an intelligent signaling framework that streamlines and routes all diameter-based IP signaling communication within the LTE and IMS networks. It is compliant to IETF RFC 3588, RFC 6733, 3GPP Diameter Routing Agent (DRA) and GSMA Diameter Edge Agent (DEA) guidelines that simplify complex mesh and also improves network performance. The platform does not have any dependency on any external diameter-based load balancer. This will also reduce TCO for the overall solution.
With all these features, integrated policy and charging solutions enable CSPs with better control over networks, providing usage flexibility to empower subscribers, increasing revenues, and enabling differentiation through monetization of policy and charging.