Archive for Monetization

INDIA Unplugged: the rise of Wi-Fi – 2

INDIA-Unplugged-The-rise-of-Wi-Fi-2

In our last submission, we discussed how Internet has become one of our basic needs of daily life like food, water, and shelter. Increasing number of smart phones and wearable devices are one of the driving factors in the growth of Wi-Fi market; particularly, in fast developing countries such as India. Most of the Wi-Fi Read More

INDIA Unplugged: the rise of Wi-Fi

INDIA-Unplugged-the-rise-of-Wi-Fi

It won’t be incorrect if we say that Internet has become one of our basic needs of daily life like food, water, and shelter. Increasing number of smart phones and wearable devices are one of the driving factors in the growth of Wi-Fi market; particularly, in fast developing countries such as India. As per the Read More

Here’s why Wi-Fi is key enabler of IoT and M2M revolution

Here's why Wi-Fi is key enabler of IoT and M2M revolution

      The Internet of Things (IoT) has industry experts and consumers excited. Pegged as the next industrial revolution, or ‘the new internet’, IoT will lay the foundation of how businesses, governments and consumers interact with the world in near future. Research by Business Insider Intelligence projects over 34 billion devices connected to the internet by 2020 Read More

The A.B.C. for Wi-Fi Monetization

The A.B.C. for Wi-Fi Monetization

Analytics, Branding and Advertisements, Captive Portal Once considered “the other” technology, Wi-Fi, now has entered into the main line strategies of telcos. As, Wi-Fi has come to rescue to cope up with the tremendous surge in the mobile data traffic. Moreover, the rapid and exponential growth in the digitalization of various enterprises, businesses, and organizations Read More

Wi-Fi Portals-Enabling CSPs to create a lasting impression

Wi-Fi Portals - Enabling CSPs to create a lasting impression

         It is rightly said, “You never get a second chance to make the first impression”. This thought very well holds true for the CSPs as well in terms of creating their impression on their customers. There are many customer facing platforms in the market which helps CSPs to befriend their customer by making their user Read More

Know 4 ways how Wi-Fi is smarter in monetisation models

Know 4 ways how Wi-Fi is smarter in monetisation models

      A t-shirt proclaimed ‘I don’t need you, I have Wi-Fi’. In this digital world, Wi-Fi is almost the staple bread of the data hungry world.  With such flair, Wi-Fi has taken the telecom landscape by storm reshaping and impacting the strategies for many telcos. Moreover, in the buzz of many cities from across the globe Read More

In Telecom change is constant. Customers are not!

in-telecom-change-is-constant-customers-are-not

      The rapidly evolving telecom market and the evolving business models have customer expectations charged up from getting the services delivered from near real time to pure real time. With the industry taking shape and focus shifting to Digital transformation, analytics, M2M / IoT, Cloud / NFV as well as Multi-channel customer engagement platforms being launched, Read More

MWC 2016 key take-away: Know how CSPs can Innovate, Optimize and Differentiate in a Wi-Fi World

mwc-2016-key-take-away-know-how-csps-can-innovate-optimize-and-differentiate-in-a-wi-fi-world

     With the Mobile World Congress 2016 is abuzz as the event reaches its culmination. We have been able to witness new technological advancement, demos, several product launches, exciting announcements for the road ahead. The entire mobile industry is embarking on the journey of transformation and pioneering the digital disruption. Looking closely at the snapshot of Read More

Seize the Wi- Fi moment at MWC 2016

seize-the-wi-fi-moment-at-mwc-2016

As the Mobile market continues to mature up more revenue opportunities are generated for mobile network operators, who are raring to monetize services. This is very well evident in the trend – everything is mobile, be it Finance, Healthcare, Education, Communication, Security, Home automation. Few new services are untouched by a mobile component, which is Read More

Are IP Networks merely ‘Dumb tubes’ ?

are-ip-networks-merely-'dumb-tubes'?

    Why despite increasing market base, Telecom operators are under tremendous pressure to better their ROI from core infrastructure investments? Having invested billions of dollars in setting up the Network Infrastructure and other support services operators are still not able to leverage them for better margins. On the other hand OTT players and useers are leveraging Read More