How Cable MSOs Can Benefit from OTT Ecosystems

New age monetization needs to come from innovative thinking and this is where Cable MSOs can marry OTT ecosystems to create better value additions for their subscribers and at the same time increase their chances to monetize their efforts.

We all know that cable MSOs have enjoyed exclusivity in a number of market scenarios for years, however, today all this is fast changing in a pay TV scenario. It is time for cable MSOs to take benefit of the current market dynamics and embrace new age opportunities by partnering with OTT players in order to remain competitive and deliver unique value proposition to their customers.

Interestingly, this kind of arrangement can also provide OTTs a unique access to cable operators’ large subscriber base, better handling of their OSS and BSS expertise and unique monetization opportunities can arise for both the parties. MSOs can adopt a distribution strategy of OTT streaming services by optimizing broadband speeds, utilize OTT device platforms, and add OTT apps to their customer’s service thereby positioning themselves as broadband-centric service provider.

This strategy can become a bright spot as it can enable cable MSOs to cash on the ongoing content revolution, while at the same time utilize on their current network infrastructure.

Converting Challenges to Opportunities

There is no doubt that with today’s declining traditional broadband and voice revenues affecting traditional telecom operators as well as cable operators, next generation MSOs must covert challenges into opportunities for securing their future.

Experts close to the industry also believe that this is clearly the way forward when it comes to strengthening the relationship with customers and partnership with content creators. This is where MSOs are teaming up with OTT players in terms of realizing these opportunities.

Here are a few examples:

• In Jan 2013, Time Warner Cable & Roku entered into a partnership to enable more than 300 live television channels to Roku streaming devices in the U.S.

• Similarly, Cox Communications High Speed Internet subscribers in Orange County, Calif. will have access to FlareWatch TV and video on demand services.

• In Uruguay, cable operator TCC has chosen content delivery network and video on-demand provider BroadPeak for OTT services.

• MediaCorp in Singapore has engaged itself in a unique partnership with Israeli OTT platform provider Tvinci.

Keeping the above developments in mind, it is clear that MSO-OTT partnerships have already started to happen for the betterment of the industry. Ultimately, a blended experience for consumers to seamlessly access their favorite TV channels and OTT content would result into a win-win situation for OTTs as well as cable MSOs.

How Elitecore can help in such scenario

Driving an innovative approach to solve MSO issues & challenges with the help of an integrated billing and subscriber management solution, Elitecore offers an end-to-end real-time policy control and charging, centralized product catalog, provisioning, mediation for Cable MSOs. Elitecore solution enables MSO’s to offer bundled plans of Cable TV and data services to pre-paid, post-paid, enterprise and residential customers, and thereby effectively monetizing the next-generation digital experience.

The solution presents a convergent platform providing a single bill view to the customers for multiple services subscribed, better enabling, Franchise, Broadcaster & Content/OTT Partner Management engine for revenue sharing and seamless settlement.

How Convergent Billing will be ‘Engine of Growth’ for MSPs

With most of the multi service operators or MSPs looking forward to increasing growth prospects by streamlining customer engagement with their customers, convergent billing is set to become their engine for achieving this growth in the near future.

As per the latest market research reports, the sector will expand at a compound annual growth rate of 22% over the next five years. This will take its value from $2.86 billion at present to $7.88 billion in 2019.

If we look at today’s market scenario, data hungry mobility friendly devices such as Tablets, Smartphones, Phablets, Smart TV etc. are fast changing consumer lifestyles and with this change, they are now in need of better high-speed data & Value Added Services to empower their daily usage of applications and services. To cope up with this demand there is continuous evolution in networks such as 3G, 4G, LTE etc.

Moreover consumer are placing ever-greater demands on their operators to either “get it right” or lose their business. Today’s consumer expect mobile voice, fixed voice, data, IPTV, broadband, pre-paid and post-paid services from a single operator rather than going in for multiple set of players; so that they are able to easily manage & maintain single account to pay all their bills. This need of the consumer is becoming a big factor in fueling the need to have convergent billing solutions at the operator end.

To fulfill consumer requirement of having a unified bill for all the services in a Traditional BSS systems is not only costly but also very time consuming; since traditional systems tend to be inflexible and less operator friendly. This is where the Next generation convergent billing solution will enable the multi service operators with the capability to integrate all service charges onto a single customer invoice and offer a unified view to the customer thereby enabling centralized account management between operator and end user. Customer receives a single bill and makes single payment for all the services they have subscribed too. It also helps the MSO in leveraging and optimizing their Network Utilization which caters to all Networks & Subscriber types.

Value addition that an MSO can offer with Convergent Billing are:

  • Convergent billing empowers multi-service bundling and pricing, whereby existing clients are allured to add new services and new clients are attracted by innovative bundled offerings.
  • Centralized customer support for both Pre-paid & Post-paid customers.
  • Single bill enables cross-service rebates, so that clients who request multiple services can receive special pricing.
  • The solution enables MSPs in providing personalized services more effectively; with one single point of contact and a single view of services opted by the customer.
  • Effectively offer a range of services such as OTT packages, shared data plans, sponsored data, location-based pricing and service in a single view format which is always easy to understand.

As MSPs need a robust carrier-grade convergent billing platform that can help them enable next generation data, voice and video services over wireline and wireless networks; this is where Elitecore converged solution delivers an end-to-end billing ecosystem to service providers, covering flexible product management, real-time provisioning, flexible mediation, rating & charging, partner management, user friendly web self-care to increase subscriber acquisition and profitability. To know more click here.

How Intelligent Policy Analytics Can Power Profitability for Operators


In today’s anywhere and everywhere connectivity environment, data is moving to center stage as operators face challenge of high data usage, they are also facing network capacity constraints, new age competition, and increasing revenue pressures. All this calls for better utilization of existing resources and innovative ways to create more revenue streams.

And in order to create data driven winning propositions for their subscribers, operators need to succeed in this hyper-competitive communications marketplace. Key subscriber knowledge holds the key as they need to first know their subscribers, understand how they use their services, and then be able to deploy innovative business models in order to deliver exactly what their subscribers need and are ready to pay for.

This is where Intelligent Policy Analytics can play a critical role in terms of creating opportunities for the operators, while at the same time deliver exactly what their subscribers look for. This strategy to incorporate Intelligent Policy Analytics can solve two key purpose of maximizing revenue generation on one hand, while on the other hand it can also have more number of satisfied customers for the benefit of operator.

Such an intelligent solution can not only maximize the revenue opportunity for operators, but also provide them capabilities to deliver personalized service plans around specific consumer behavior such as video sharing, online gaming or live content streaming, and provide a big chance for operators to move beyond blind band-width delivery models.

Keeping this need of the hour, Elitecore has a unique offering in the form of NetVertex Policy Analytics, which provides an intelligent platform for operators to monitor and analyze user data services. It enable operators to launch differential policies & plans based on analytics input which can result into variety of new business prospects and revenue generation.

NetVertex Policy Analytics provides an excellent tool which can collect the information from live server and evaluate the correlation impact from usage patterns, revenue patterns, traffic patterns, network performance, subscriber preferences etc. through dashboard based reports.

Policy Analytics intelligence enables simultaneous functioning of Data Collection Engine, Data warehouse, BI/CEA to get the desired outcome from analytics reports. Enabling operators to derive network insights, examine and evaluate the data inputs based on various parameters like time, traffic, usage etc.

A multi network compatible solution, Policy Analytics on integration with NetVertex PCRF, enable operators to analyse and understand the effect of a particular policy, modify their existing policies as well as design and launch novel policies / plans.

NetVertex Policy Analytics can be offered pre integrated with NetVertex PCRF as well as can be easily integrated with any external system or 3rd party PCRF.

With NetVertex Policy Analytics, operators can:

  • Explore the effect of existing policies in the network
  • Promote new and customized plans as per subscriber demands
  • Dashboard based report monitoring
  • Analytics input enable operators to restructure their business framework and offer personalized plans to users
  • Integration of PCRF with analytics can be used to implement subscriber centric and target based promotions
  • Bandwidth management and improves the network access performance
  • Plan Performance Analysis

 

Retail Wi-Fi – The Leading edge for In-store Customer Engagement

Retail Wi-Fi – The Leading edge for In-store Customer Engagement

Today’s consumers are increasingly getting smarter, aware and better informed. Technology aids them in their quest of information. They are actively experimenting with technology to gain information on their smartphones, laptops and other personal smart devices. To connect to these devices ubiquitous data accessibility, consumers are increasingly relying on smart networks like Wi-Fi which is anytime everywhere available.

Wi-Fi is almost getting omnipresent and it is available ubiquitously, whether it is office, home environment or inside a shopping mall or a coffee house. The National Retail Federation expects that in 2015, shoppers worldwide will use their mobile phones to purchase $120 billion in goods and services. Today, in-store shoppers are increasingly using Wi-Fi access to get online, search for their favorite products, opt for promotional offers and even finalize their purchases before stepping inside the stores. Secondly, the cellular signal strength availability is low in retail stores, which also plays an important role for Wi-Fi taking the centre stage in retail sector.

As being put by many experts in the industry, smartphones and tablets, when connected with Wi-Fi are becoming Pandora box of information, delivering the right content, in the right manner and at a right place. Hence, with Wi-Fi driven connectivity inside retail ecosystems, end users can get critical insights like product information; plan their purchases, ongoing promotional offers, check item specifications, compare prices and read products reviews etc. that can help them to finalize their purchases. With the shopper’s downloaded applications over Wi-Fi, the retailer can better engage the shopper and more favorably influence the decision-making process through advertisements, web interactions etc.

Shoppers also look forward to share their in-store experiences with family and friends among the social media platforms with the help of sending, sharing and posting status updates while moving inside some of their favorite stores. With such a Wi-Fi driven customer engaging solution in place, retailers will have a big chance to succeed ahead and better focus on creating effective product and solution marketing campaigns which will further improve upon their business performance metrics as well.

All this Wi-Fi driven connectivity is ideally poised to drive productivity and profitability of retailers to the next level and service providers can help retailers to realize the full potential of Wi-Fi by creating innovative partnership with retailers and enable them towards transforming their customers’ in-store experience and generate new monetization opportunities for Service Providers.

Wi-Fi offers a great opportunity to build stronger customer relationships and drive sales for the retailer. It enables the consumer to stay connected and provides extraordinary potential to retailers to engage with the customers with its brand offering thus, creating a win-win situation for both.

Wi-Fi in store can be beneficial for both retailers and consumers thus helping them with improvised footfalls, better analytics, personalized opportunities, and a richer multi-channel experience.

In-Store Wi-Fi Opportunities for Retailers
A Better Shopping Experience for Consumers

Know and analyze their consumers’ shopping patterns

Enables them to compare prices and deals

Access their last purchase records and plan their brand positioning and offerings accordingly

Search more information about the product like quality, review ratings, etc.

Mobile App for Location based advertisements and personalized offers

Location based advertisements and promotional offers

Guide and offer in-store product location

 

Mobile payment and e-wallets for payment options thus avoid long checkout queues

Engage with their audience efficiently and enhance Customer Relationship Management

Access to loyalty programs via mobile apps

 

Consumer Interaction and Business Analytics

Stay connected and enjoy ubiquitous connectivity

Elitecore’s Service Management Platform (SMP) can power service providers to better engage with the retailers’ community and deploy Wi-Fi to provide their shoppers with seamless access & connectivity. With this solution, retailers can create more value for their customers and deliver unique Wi-Fi experience offer personalized services based on  customer’s demographic, market and location, triggering loyalty and contextually aware customer experience. This can also provide critical insights into the behavior patterns of their customers and preferences. Elitecore mobile app can prompt the discounts, promotional offers and retail specific advertisements.

LTE, the Next Frontier for Data and Voice

As next generation telecoms development is increasingly relying upon harnessing the power of data, a large number of telecom operators are looking forward to upgrading their networks to incorporate true next generation capabilities and this is where 4G LTE is fast gaining popularity as a favored technology and is surely becoming the next frontier for running data and voice applications for operators.

There is no doubt that LTE or Long Term Evolution is the next generation development in broadband cellular networks that can handle high speed data requirements like never before. With the power of LTE, operators can easily provide fast web browsing, video & voice oriented services to their data hungry customers. Keeping these inherent data driven qualities in mind, the GSMA predicts that there will be 1 billion LTE connections globally by 2017.

Taking a cue from the evolving end-user behavior towards greater data consumption, the telecom market has become even more aggressive and dynamic and therefore, understanding and examining customer’s behavior is critically important for the operator’s survival.

Consequently, winning strategies of today’s telecom networks are often being scripted upon predictive analysis of their customer behavior where new services, applications and solutions are accordingly mapped to the users. This is helping operators gain on their competitive edge.

In such a scenario, there are many attractive drivers & motivational factors for the operators to opt for LTE services and increase their revenue with the help of better monetization of their existing network infrastructure.

It is being opined that moving forward, higher data rates enabled through 4G experience will enable users to download more content than 3G in the same amount of time. Experts are also putting their money on voice over LTE – or VoLTE. However as a dampener, there are few VoLTE enabled devices in market today and as a result of that VoLTE subscription increase might take time for a wider market acceptance.

According to a recent survey conducted by Informa Telecoms & Media, the migration to LTE is helping stimulate incremental traffic demands on cellular networks thereby suggesting that 4G LTE will favor and at the same time, alter Subscriber Data Usage over VOIP.

Even though it is a fact that LTE networks are still in their early stage of global deployment, evidence is emerging that LTE users are consuming more data than 3G users. Let us examine what the leading global Telco’s have to say on their LTE strategies.

Sk Telecom (South Korea) -Almost 50% increase in monthly data usage on LTE compared with 3G.

AT&T (US) - data usage per device has increased as much as 50% year-on-year on LTE capable devices

NTT Docomo (Japan) – LTE smartphone users consume 8x more data compared with 3G users.

Rogers Wireless (Canada) - Since launch, Rogers has seen an 80% increase in wireless Internet usage year-on-year.

Cellco CSL (Hong Kong) – LTE users consume two to five times more data than 3G users.

 

LTE is the True Next Frontier

With more and more telecoms subscribers moving towards greater data usage, mobile data traffic is exponentially outstripping the traditional voice traffic. And hence, the new age consumers that have tablets, smartphones, smartwatches and other data hungry device ecosystems – are driving this phenomenon ahead which is seeing data traffic overtake voice.

But on the other hand, VoLTE implementation will take time as operators will have to upgrade their existing network and supporting technologies in a phased manner. VoLTE is still under nascent stage and will take some time to be accepted as a norm for voice calling under 4G networks. Especially till the time VOIP oriented challenges such as limited 4G devices, Cost, Interoperable issues, Zero Call Drop, Call Audio Quality, Competition from OTT Players such as Skype or Viber are not overcome, VoLTE will not be able to find its place in the telecom ecosystem that easily.

All said and done, LTE is the way ahead to create new boundaries in the evolving telecoms world. LTE is the perfect solution for data hungry consumers that can quench their thirst voice and data intensive applications on their next gen smart device.

Cities Embrace Municipal Wi-Fi to Unravel New Opportunities

With the proliferation of smart devices, consumer data intake is growing and this is where operators need Wi-Fi in order to cater to this growing need of wireless data. Most of this wireless data is generated when users are stationary and indoors. Industry experts believe that most of operator investments will go to Wi-Fi in the near future. And operators must prepare themselves to start innovating towards monetizing their Wi-Fi network presence.

Municipal or City Wi-Fi Solution is enabling municipalities and communities to bridge the digital divide, facilitate economic development and provide ubiquitous connectivity to its citizens. It enables the government agencies to improve and efficiently offer public services like security, lighting, parking and transportation. The city residents and visitors can also avail the benefits of improved navigation to find local businesses, destinations, etc. while enjoying ‘anytime anywhere’ connectivity with Municipal Wi-Fi offering.

Operators need to have a subscriber driven monetization strategy in place which can help them gain more from their networks and at the same time create more value for their customers as well.

Operators Advantage

  • Boost their cellular network capacity and enhance their network reach, quickly and cost-effectively, while maximizing their return on infrastructure investment.
  • Innovate on customer acquisition and retention with the help of customer friendly services. Enable highly customizable plans that are designed as per the subscriber data intake behavior.
  • Considerably enhance customer loyalty by facilitating high-quality Wi-Fi connectivity. This can help in maintaining vital relationships with end customers in a better manner.

Customers Gain

  • It provides more options to connect to network for the end customers. Enhanced network reach and coverage increases the value to business customers as well.
  • Operator driven Municipal Wi-Fi can considerably enhance the security and instill end user confidence to use Wi-Fi. Better customizable billing can provide the much needed transparency for the subscribers.

Enabling Efficient and Sustainable Governance

  • Ubiquitous Wi-Fi can be a major driver to attract tourists and business travelers, especially in metros and popular tourist destinations. Experts believe and researches prove that tourists prefer to travel to cities with wireless networks.
  • With seamless connectivity and better internet accessibility, Municipal or City Wi-Fi Solution can enable the city administrators to function in an efficient manner.
  • Unlike other broadband networks, Wi-Fi networks cost little to set up or operate which can be monetized through different means like advertising on captive portal, etc which compensates the overall operating costs.
  • Municipal Wi-Fi is a great enabler for emergency services. It enables the ambulances to send live medical reading directly from the medical monitors to the hospital via the Wi-Fi system as they transport the victim.

When it comes to deploying Municipal Wi-Fi, today’s operators look for a simplistic solution that can have all the features and yet be managed easily. This is where Elitecore SMP is helping operators gain more from their investments in Wi-Fi. Click here to know more.

Operators Take the Next Leap Forward with M2M Billing Management

When M2M driven connected cars directly interact with parking service providers and hospitals deliver medical reports directly to customers, such complex M2M scenario will have to be dealt with next-gen M2M Billing infrastructure.

Innovation will play a key role in terms of helping telecom operators achieve greater level of growth and creating market differentiation. And Machine to Machine communication is one segment which can allow operators to innovate and drive the next generation growth for operators.

Machine to Machine (M2M) implies; communication between both wireless and wired devices to communicate with other devices of the same type through sensors, without any human intervention by transmitting or receiving data remotely over a network.

In such a M2M scenario, individuals as well as enterprise may use a number of different devices such as smartphones, tablets, and other consumer electronics with sensors in order to experience real-time and compelling new age services and ubiquitous Internet access delivered via mobile networks. Billing these M2M services becomes quite complex as it may involve handling multiple set of applications in real-time. This forms the basic building block for M2M Billing solutions.

In a M2M scenario, a transaction is created that must be part of a structured business model that takes all related parties into consideration, and it must be billable, no matter how small it is; in domains such as health, automotive, consumer electronics through remote monitoring and control using automated exchange of data, even in real-time.

Challenges in M2M Billing

According to GSM Association; M2M market size at $1.2tn revenue with 12 billion connected mobile devices by 2020. Even though there is huge growth being predicted, still there are a number of challenges that needs to be addressed.

  • How to build a flexible support for pricing of recurring & usage based fees to differentiate their services
  • Do current billing systems provide the required high levels of automation across the full process spectrum
  • How can service providers build scale into this fragmented market
  • What is the most effective architecture to support high volume, low value communications
  • How to ensure complex partner settlement & prevent revenue leakage
  • How to increase ARPU – Extremely Low ARPU due to low value connections
  • How to ensure that the platform supports Multi Industry Billing & multi party reseller settlements. i.e. – handle settlements & commission for global, complex value chains

 The Road Ahead

As M2M gains on popularity the billing platforms will have to evolve and offer a mature support for this new breed of machine driven business model.

It is quite important for CSPs to incorporate the below components in next gen M2M Billing:

  • A highly flexible and scalable Policy Control and Charging engine for flexible plans based on features such as transactions, connections, devices, time of day, location, applications, or data usage.
  • Flexible product catalog with multiple product hierarchy support targeting various industry segments like Transportation, Security, Entertainment, Smart Grids and other utilities.
  • Partner Settlement and Agreement Management Platform.
  • Scalable and Efficient Provisioning System.
  • Real-time billing for managing account balance, volume-based discounts, and time-based charging. To know more Click Here

 

BSS on Cloud

Why Cloud based OSS/BSS will increase profitability for CSPs
A cloud driven BSS model can ensure better engagement with operators, better manageability and deliver a much more focused and flexible business landscape for the operator

At a time when communication service providers look for incorporating next generation competencies into their networks, cloud based OSS/BSS holds the big key to move ahead towards the path to greater level of profitability.

With the help of cloud driven BSS/OSS, communications service providers can have a lot more freedom towards focusing on their core activities and also enjoy much better economies of scale benefits when compared with on-premise software or traditional billing scenario. It has clear advantages around increased efficiencies, better manageability and above all, helping operator get the best out of their network investments.

On account of these clear advantages, today we see a lot of CSPs going in for cloud based model and adopt a number of cloud driven BSS/OSS applications, across the telecom applications map.

What Cloud OSS/BSS Delivers?

Cloud based BSS model clearly delivers more flexibility to the operator as with cloud in the picture, they are in a better position to deliver, pre-integrated, deployment-ready, incorporate better processes and applications with a flexible and modular approach to design, deployment and operations ensuring quick time-to-market for operator’s end customer benefits.

Most importantly, it is cloud based BSS that is ideal to deliver a flexible commercial model to the operator. At a time when operators vie for delivering personalized experiences, a flexible “build-as-you-grow” and “pay-as-you-use” commercial model can enable minimal upfront investment and low operating expenditure for the operator, and hence it can open up new possibilities to minimize the expenditures.

In addition to business flexibility, a cloud based BSS can also efficiently deliver business agility with a standardization friendly approach. Today, all the operators look for an IT infrastructure that supports scalability and this is exactly what cloud infrastructure is all about.

It can ensure scalable infrastructure for the operator to meet increasing capacity requirements and also ensure an industry standards based approach, shielding the operator from the intertwining complexities of hardware, software, and licenses capacity planning and management for the operator.

As the whole telecoms space is fast becoming an environment of constant technological change where operators always need to deliver the best in class experience for their users, they also need to constantly expand their portfolio of offerings in order to remain competitive and evolve their offerings with new partnerships and business models. This is best delivered with the help of a cloud based BSS approach.

And with more and more number of service providers looking forward to product innovations and quick launches, hassle-free transactions for their customers, efficient customer service and positive customer feedback, it is cloud driven infrastructure that can drive all this and create more value for the operator on the long run.

Keeping the above mentioned attributes in mind, Elitecore is ideally poised to deliver cloud driven business agility with the help of Elitecore Cloud-based BSS Platform.

It enables most cost effective and faster time to market approach for Operators. It is an end-to-end pre-integrated cloud based BSS platform as software-as-a-service (SaaS) that enables operators to quickly launch per usage/per subscriber services like IT, On-demand games/music, multiscreen video and many more via single hosted convergent platform.

It ensures higher efficiency, limitless scale and faster delivery to the end user with a high-quality experience across devices, networks and places in the cloud. It provides extreme data privacy, reliability and multi-tenancy support.

For more information please click here

Say Hello to Wi-Fi Calling and Seize New Opportunities

With an ever increasing appetite for data consumption, today’s smartphone users are harnessing maximum advantage of utilizing the Wi-Fi networks around their ecosystems. Most of the latest smartphones available are also ‘Wi-Fi aware’ and guide the devices towards better Wi-Fi coverage automatically. In this scenario, Wi-Fi calling holds great potential for users to utilise Wi-Fi in terms of making voice calls, while at the same time remain incredibly cost effective for their pockets. With clearly visible benefits for the operators as well as customers, availability of Wi-Fi networks and delivery of excellent quality of service can exponentially drive Wi-Fi calling ahead towards the end user community.

In the present scenario, voice calls have been driven over Wi-Fi networks either in the form of OTT (over the top content) applications such as Viber, Skype or as part of Unlicensed Mobile Access technology and FemtoCells which are directed towards enhancing the operator’s reach of mobile voice services in subscribers’ homes and other locations. However, as a challenge to the operator community, most of the OTT applications give minimal control over the applications and on the other hand, the UMA or the femtocell option involves a lot of upfront investment. As opined by many experts, in an ideal scenario, voice calling should be delivered in a totally seamless fashion for the user, be available in built-in mode with the device ecosystem and most importantly, it should work over any network connection.

This is set to create new rules of the telecoms game and innovation in Wi-Fi will take center stage in delivering what is best for the customer. Next-generation Wi-Fi Calling with VoWiFi and Voice over LTE (VoLTE) support pre-integrated in the Smartphone dialler, which offers a completely seamless customer experience without any interruption in voice quality when a customer hovers between LTE and Wi-Fi networks.

Recently T mobile followed by Sprint announced that every new smartphone sold by T-Mobile will be capable of supporting Wi-Fi calling and texting and the carrier will leverage Wi-Fi to deliver unprecedented coverage to its customers to places where no cellular network can reach.

Operators Benefits

Customers Benefits

  • Wi-Fi is an economical solution which helps in increasing the access to voice services coverage along with data services

 

  • With Wi-Fi calling there is an ease of availability of voice services over Wi-Fi network anytime anywhere
  • With Wi-Fi Calling operators can achieve the objective of reduced churn and increased customer acquisition as it provides a better indoor coverage as compared to the cellular base stations
  • It can be integrated with the phone dialer or any downloaded dialer on the smartphone. Thus assures a hassle free user experience with a single and uniform voice dialer
  • It enables the operators to compete with OTT players like Skype and Viber and deliver a unique experience for their customers

 

  • With Wi-Fi Calling the subscribers can enjoy a better coverage indoors and in the areas with challenging cellular network for voice services
  • Wi-Fi Calling and IMS-based VoLTE go hand-in hand with respect to architecture. Hence with fewer base stations for the same voice coverage, the operators can significantly reduce their infrastructure costs
  • Seamless call transfer support between Wi-Fi and LTE (using VoLTE) and specific support is embedded directly into the dialer of latest smart devices. This offers users a truly seamless handoff from cellular to Wi-Fi calls
  • With minimized roaming charges, Wi-Fi Calling becomes a preferred option for frequent travelers and tourists. This in turn creates potential revenue generating opportunities for the operators
  • With Wi-Fi access, the charges for a call from anywhere across the globe would remain similar to that of the home mobile network with a seamless transfer without any interruption in service

The next-generation Wi-Fi Calling requires native IMS support with VoLTE/VoWiFi. Elitecore Wi-Fi Service Management Platform (SMP) with its enhanced 3GPP AAA capabilities, support for  enforcing relevant policies, and other innovative features for Wi-Fi calling including seamless roaming services and other business cases. For more information click here

 

Navigating the Digital Storm Worldwide – LTE

As global operators move towards a data driven era, LTE (Long Term Evolution) is fast becoming the de facto standard, when it comes to maximizing their returns from their network investment as well as enabling better data driven services for their end customers.

Hence a lot of telecom experts opine that LTE will become a mainstream technology, globally as well as in India, chalking out a path for operators to move up the value chain and create better profitability. With its data driven feature sets, operators are embracing LTE in order to create a big differentiation in the market as well as deliver world class services to their end customers. LTE is also giving them a heads-up in terms of creating better revenue generation capabilities and also providing them a big winning chance over their closest competition.

Global Scenario

At present, there are 308 commercially launched LTE networks well spread across in 108 countries, according to a recent 4G Americas report. It is important to note that the pioneers in LTE deployments were Finland and Sweden, and the world’s largest LTE network is in the USA. Another market research predicts that around 465 LTE networks will be in service across 128 countries by 2017.

(Source: 4G Americas)

 

LTE is Changing Subscriber Data Usage Globally

 

  •  Almost 50% increase in monthly data usage on LTE compared with 3G, with the respective figures standing at 1.6GB and 1.1GB at end-June 2013.
  • 39% of LTE use on its network is for multimedia services, compared with 30% on 3G.

 

  • 35% of its postpaid smartphone base using LTE-capable devices and smartphone data usage per device has increased as much as 50% year-on-year to end-2Q13, causing wireless data revenues to increase 19.8% year-on-year and ARPU by 1.8% year-on-year.

 

  • LTE smartphone users consume 8x more data compared with 3G users.

 

  • A third of Verizon Wireless’s retail postpaid connections now have a 4G device, and as much as 59% of its total data traffic is now on its 4G network.

Source: Informa Telecoms and Media

The Way Ahead

As more and more operators move towards a data driven mobile world, there will more deployments of carrier aggregation and other LTE-Advanced features to enable better network efficiencies for an operator. Additionally operators will move towards adopting VoLTE in terms of realizing the growth in voice services.

And being a data driven technology, LTE will provide better monetization opportunities for operators in terms of content bundling, OTT Monetization, enabling cloud technologies, LTE broadcast and also enabling expansion of international LTE roaming services. All this will surely increase the profitability for an operator and also help towards creating better value for their customers.

To know more about our LTE Revenue and Customer Management Platform and how it enables operators to roll out LTE network in just 90 days at a total cost USD 500K, click here.