Wi-Fi calling Elevating Growth in Carrier Wi-Fi Business


As more and more smart devices are coming bundled with intelligent Wi-Fi capabilities, developments in applications such as Wi-Fi Calling is making Carrier Grade Wi-Fi as a keystone to operators success towards ensuring customer retention and increasing in-door network coverage.

According to research reports, the global hotspot numbers are expected to grow to more than 340 million – this would roughly translate to about one hotspot for every 20 people on Earth by the end of year 2018. As of today we have one hotspot for every 150 people, so Wi-Fi is surely going to spread its wings and hence experts firmly believe that operators need to future proof their network infrastructure by investing wisely in Wi-Fi today.

GSMA on the other hand, has predicted that global carriers will “lose” 85% of mobile data traffic to Wi-Fi networks by the year 2018. In today’s scenario end users want Wi-Fi connectivity for faster speeds at cheaper rates, and, with Wi-Fi calling getting actively deployed by a number of carriers, operators must start looking for delivering Wi-Fi calling for their customers as some of them already did.

Wi-Fi Calling Adoption

T-Mobile with Apple became the first major carrier to support Wi-Fi Calling with the release of iOS 8. This has clearly set completely new example of how Wi-Fi enabled calling can be provided in a seamless fashion and deliver ease of use to the end consumer
  AT&T and Verizon plans to support Wi-Fi calling in mid to late 2015
  Sprint has announced support for Wi-Fi calling on the iPhone along with few android Samsung models

 

  Vodafone UK targets to launch Wi-Fi calling in the mid of year 2015
  Taqua acquired partner Kineto Wireless to drive seamlessly delivery of voice over Wi-Fi and voice over LTE solutions for operators
  EE unveiled Wi-Fi calling with support for the Microsoft Lumia 640

 

Wi-Fi Calling is moving beyond telcos and as a example -  Cablevision has launched “Freewheel” – a low-cost phone service that’s based entirely on Wi-Fi connectivity providing data, voice and text on Wi-Fi

 

Some of the front runners for global Wi-Fi calling adoption include:

A number of operators in India including Airtel, Idea and RJIO are also keenly looking at Wi-Fi as a futuristic technology that can help them in terms of better monetizing their network.

Wi-Fi Calling – The Big Game Changer

As MNOs are continuously looking at how Wi-Fi can be combined with their traditional network infrastructure, Wi-Fi calling is definitely going to be a game changer in terms of reinventing the service provider business models, and help them towards rapidly expanding their coverage capabilities and also help towards customer retention as well.

Moving ahead, Wi-Fi calling will have a profound impact on the services expected by residents and multifamily tenants. With the indoor coverage requirement in the residences, MNOs are now forced to deploy smart in-building solutions. In this scenario, Wi-Fi calling is ideally poised to further reduce the CapEx for the operator community.

Advantages of Wi-Fi Calling

  • HD Voice quality & text services with better indoor coverage
  • Seamless interworking & voice mobility support between legacy (3G/4G) and Wi-Fi networks
  • Secured EAP SIM / AKA authentication over 3GPP enabled SWm via 3GPP AAA
  • Customized policy decisions and supports different charging models

Wi-Fi Calling – A Catalyst for Carrier Wi-Fi Growth with innovative Business cases

How Elitecore can help operators to enable Wi-Fi calling

Elitecore offers a comprehensive Service Management Platform (SMP) for Wi-Fi that enables MNOs to drive a converged solution for Wi-Fi Calling. The platform includes Converged 3GPP AAA for data and voice services, EAP-SIM / AKA, Non SIM devices authentication. It also helps in policy based information fetching and decision making to derive better QoS for the operator. Its Pre-integration high and vendor interoperability enables faster implementation and roll out of services as well as easily cater to varied policy application between IMS and Wi-Fi. For more information http://www.elitecore.com/telecompractices/service-provider-wifi.html

Operator’s to reinvent themselves with Digital Telco Transformation

Even though telecom industry has been at the front runner towards enabling digitization, yet the telecom segment lacks on having a formidable digital spirit towards enabling seamless interactive experience for its own set of customers.

Today’s customers are increasingly getting used to receiving unique and innovative digital experiences. This is leading customers towards expecting similar or even better digital experience from their telecom operators. This is driving the need for operators to enable next generation experience for their customers.

As the new age telcos realize the need to transform business and become digital telco experience providers, they need to incorporate innovative ways to connect with their ‘always on’ customers. This can be done in ways Operators interact with their customer, use of Analytical intelligence and reinventing business processes while keeping customer at the helm of it all and most importantly staying relevant to customers.

What is Digital Telco Transformation:

Providing CSPs an innovative edge to reinvent themselves with a combination of consulting and system integration service with industry’s most comprehensive OSS/BSS portfolio.

To be considered a digital telco, an operator must provide a complete and seamless experience across all customer interaction channels – ranging from operator store based service centers to the internet.

The Digital Telco Transformation should help operator in:

  • Upsell & cross sell, customer retention and self-care
  • Innovative personalized offerings
  • Proactive customer management
  • Near real-time & real time service delivery & activation
  • Integrate Manage internal IT, network data assets and external customer interaction channels.

Three-pronged strategy to become a True Digital Telco:

  1. The way you interact with your customers
  2. Use of advanced analytics in terms of creating better understand of customers
  3. Reinventing business processes

Why Digital Transformation Now?

Digital transformation is the need of the hour for operators today. It helps to ensure that customers get seamless experience when it comes to real-time service delivery and service activation with 360 degree self-care.

Additionally, after having a digital transformational strategy, CSPs will be in a position to innovate on driving sales, up sell and cross sell to customers based on their usage, delivering innovative and responsive personalized services, proactive customer management and the most important driving customer retention for the operator.

How Operators can go Digital:

  • Build a new customer digital experience which is adaptive, lean, and will ensure faster Time to Market
  • Rationalizing different layers within different O/BSS components
  • Combine product catalog with simplified business processes
  • Setting up a digital capability road map which is ROI-driven

 How Elitecore can help operators embrace Digital Transformation

Elitecore understands operators need and is working with Telcos to meet their digital Telco Transformation O/BSS goals. Driven by its in-house product development and R&D, and partner network Elitecore enables operators to drive their digital transformational path.

Wi-Fi: Enabling Connected Smart City for a Better Tomorrow

 

As communication technology is expanding its envelope of opportunities and possibilities, experts believe that Wi-Fi can be the connectivity fabric that can weave the concepts of Smart Cities of tomorrow and drive profitability for the Communications Service Providers and telecom operators.

Powered by seamless communication exchange, smart cities are going to be amazing community hubs that will be more sustainable, efficient, and supportive of citizens information needs. The concept of smart communities is based on providing intelligent infrastructure solutions such as broadband, wireless connectivity, so that connected communities can thrive and open a new world of opportunities for the citizens.

According to a market research, a city will be classified as a smart city only after it incorporates the feature sets of smart homes, smart buildings, smart energy, smart infrastructure, smart connectivity and security. Smart cities are supposed to provide next generation services that come supported with Information and Communication Technologies (ICT).

Not only will the creation of smart cities generate huge value for the cities and their citizens, but great opportunities will also exist for the vendors and partners who help to create and operate these digitally smart cities of the future.  However, the basic question which arises is how can partners such as infrastructure providers, technology and services companies, and communication providers gain more from their investments?  And, what types of revenues can they generate by helping to create smart cities? This is where Wi-Fi can play a critical role in terms of helping the stakeholders monetize on their efforts.

Smart City and the Importance of Wi-Fi

All projects related to Smart Cities systematically involve the rollout of public Wi-Fi service for nomadic access. The best user experience is achieved through a transparent authentication process and the best practice is an instant access, based on the user’s device. Wi-Fi also helps in enhancing user mobility and connectivity across public places.

As far as monetization of smart city based applications is concerned, it can be done with the help of Wi-Fi connectivity. End users can be offered real time location based services, advertisements, promotional offers and helps operators with an analytics tool and reporting for effective monitoring on the impact of the services launched and enhance it based on the results. Through Wi-Fi a centralized information repository can be managed thus enabling real time citizen services. In such scenario, consumers will get what they are looking for and thus, it will be a win-win situation for the entire ecosystem.

Smart City Initiatives:

Few of the illustrative smart city programs across the countries are:

  In China, three of the leading Service Providers have major smart city projects roll out in process.
  The United Arab Emirates are building an ambitious smart city from graze – Masdar City in Abu Dhabi aims to be the world’s first city powered entirely by renewable energy sources.
  Indian Government has announced an ambition of 100 smart cities development across the country.
  Free Public Wi-Fi is getting launched at 1000 locations across UK, wherein the wireless networks will be a key ingredient in transforming Oxford to become a Smart City.
  Moscow wide Public Wi-Fi can be in place by the year 2018. Wi-Fi could be rolled out across the whole of Moscow in time for the 2018 FIFA World Cup, The project, called City Wi-Fi, is intended to “provide Moscow residents with a viable alternative to a network connection.
  Kansas City to Become North America’s Largest ‘Smart City’. The “Smart City” network is expected to use a public Wi-Fi system that would also be available to residents and visitors for free.

How Elitecore Can Drive Wi-Fi for Smart Cities

Elitecore’s comprehensive, modular and easy-to-deploy Wi-Fi Solution for Connected Smart Cities provides a platform for business and services innovation and enables cities to address the most critical issues of connectivity on-the-go by deploying city-wide Wi-Fi Hotspots, and provide seamless connectivity for Governance and Administration, Tourism, Energy, Recreational activities, Environment, Energy, IT & Communication, Infrastructure and Planning, Education and Healthcare

Along with the Smart Solution across varied segments, Elitecore enables city municipalities to launch city-wide Wi-Fi offerings while providing anytime anywhere connectivity and access to smart services for citizen engagement and improved quality of life.

Elitecore Wi-Fi Solution for Connected Smart Cities serves as the establishment for delivering next generation innovative services empowering government, businesses and citizens thus enabling a successful strategy to shape up the cities smarter. The transformation to Smart Cities will achieve its edge through an ecosystem that will bring together solution providers like Elitecore, IT enabler, new partners and integrators to unlock the tremendous value that emerges by addressing the complex requirements of the smart city market. To know more on Elitecore’s Solution for Connected Smart City Click here.

How LTE-U and Wi-Fi can ensure Growth for Operators

When it comes to accessing data on smart devices, Wi-Fi is one of the most preferred technologies that is making it possible for large quantities of data to be accessed at minimum cost for the user community. As a result, Wi-Fi is strategic technology where operators invest in order to ensure delivery of high speed data connectivity.

According to various studies, globally, about 50% of Internet traffic relies on Wi-Fi and about 3% relies on mobile networks. Especially with more and more consumer products coming equipped with intelligent Wi-Fi it’s expected that Wi-Fi will continue to increase the percentage of network traffic it carries. However, on the other hand, amalgamation of LTE with the unlicensed spectrum can potentially enable operator’s faster data speeds, while maintaining superb quality of service.

LTE Unlicensed or (LTE-U for short) may well be that new technology which can augment operator’s effort to handle an ever growing data needs at the end user level.

Globally in advance as well as developing regions, there are many mobile network operators who have been deploying 4G networks as fast as they can in order to cope with the already exponential growth of data traffic on their networks, but they very well understand that they cannot handle all the data users want with their own networks. This is why data gets offloaded to Wi-Fi at the user level wherein Wi-Fi works in tandem with 3G or 4G technologies while ensuring high speed data connectivity.

On the other hand, utilizing LTE in the unlicensed frequency bands used by Wi-Fi could herald a new data offloading revolution that can drive better manageability and network integrity for mobile network operators. LTE already supports carrier aggregation and hence this can allow mobile operators to combine various licensed spectrum bands they own into a single data connection between the user and the network.

So in a nutshell, when operator has good quantity of LTE spectrum, it might make more sense to augment their data offload strategy towards LTE-U. This could surely simplify Wi-Fi and LTE integration to a whole new level and cement the growth path for operators.

LTE to Compete With Wi-Fi?

Most of the telecoms experts strongly feel that it is highly unlikely that LTE-U would actually be deployed by a mobile network operator to replace their Wi-Fi infrastructure. In future, both these technologies can help operators gain more out of their network infrastructure and investments and enable a fairness-mechanism by which both the technologies enable better data driven connectivity at the end user level.

As of today, LTE-U is still very early in its development and on the other hand, Wi-Fi is a far more efficient technology with a large scale deployment already in place, globally.

And most importantly, almost all the next generation devices such as smartphones, tablets etc come equipped with Wi-Fi and hence it is ubiquitous in consumer electronics and the home and office.

Additionally, more data with a growing percentage is being transmitted over Wi-Fi networks than on mobile networks, using less spectrum than is licensed to mobile operators – this is one of the biggest advantages of Wi-Fi today.

So moving forward LTE-U may be adopted by operators but it can never replace the existing Wi-Fi ecosystem. On the other hand, working hand in glove, LTE when combined with Wi-Fi holds great potential to deliver unique data driven experience at the end user level. To know more on Elitecore’s LTE Solution Click Here

Market Technology Trends in OSS/BSS

 

Below are few technology trends in OSS/BSS for 2015:

LTE Monetization – Mobile Operators are facing tougher operating environment, encompassing saturated markets, stringent regulation guidelines, high spectrum acquisition cost, and huge Capex requirement for nationwide network rollouts. So it has become an imperative need for the operator to monetize their LTE Network with next gen OSS/BSS; that helps them to launch innovative offerings such as Sponsored Data, Shared Wallet/Family Plan and Volte.

LTE Wi-Fi Interworking – Many operators are upgrading their networks to 4G, but are facing huge challenge to increase their LTE reach and lure new subscribers. 4G Packs are quite expensive and also many users do not possess LTE compatible devices. These challenges compel operators to find out alternatives such as LTE – Wi-Fi interworking; where operator seamlessly offload their LTE/3G subscribers to WIFI Access points and still leverage on their existing infrastructure. Next Gen OSS/BSS should support both LTE & Wi-Fi Networks on the same platform to ensure smooth transition and offer seamless user experience.

Emergence of OTT & Telco Partnership –In spite of heavy investment in Network Infrastructure; operators are not able to leverage their existing network. On the other hand OTT players are providing services on operator’s network free of cost to the end-users. So it has become important for operator to make the most of their available resources and monetize their Network usage and join hands with OTT to ensure their revenue is intact. The OSS/BSS platform should supports multi-party partner settlement, In-built multi-currency support, customizable business critical reports and rule based charging and partner invoicing.

Few examples of OTT & Telco Partnership are mentioned below

  • Idea Cellular joined hands with Opera Software and Quikr to offer sponsored mobile data. Under the arrangement, Idea customers will get free 10 MB data usage for an entire day, sponsored by Quikr on Opera Mini browser.
  • Reliance launched an Unlimited Facebook plan at a very minimal price point. Facebook can expand its users in India and Reliance can leverage on Facebook’s popularity to expand its own subscriber base.

Big Data Analytics – The Global Mobile Data traffic is expected to increase tenfold by 2019, with more connected devices, Apps, and increased smartphone penetration. Operators do not have such deep pockets to cater to this level of traffic and subscriber personalization. This is where analytics as a tool helps in increasing revenues in today’s scenario when the growth is stagnant.

Virtualized Solutions – Cloud based BSS, PCRF & NFV are becoming the new norm for telecom industry. It offers operators the Agility and Speed to expand horizontally and vertically to roll out quickly new monetization and personalization use cases needed to innovate in next generation data services. The OSS/BSS Platform should support any vendor’s hardware and storage which results in more benefits in terms of performance with virtualization.

Real Time Contextual Offers – It is all about sending the right offer at the right time to the relevant end user on which they can act immediately. According to a recent survey; majority of the operators were of the opinion if an offer is sent at the right time there is an increase in offer uptake by at least 70%, thereby increasing data revenues by over 10%. To know more click here

Why Operators Need Better LTE Monetization Strategy

Today’s telecom operators are facing a double edged sword in the form of tough data-driven business dynamics where technological landscape is fast changing from 3G to 4G as well as a challenge coming from diminishing profitability.

In such a scenario, operators need to devise a strategy where they look at better monetization coming in from their expanding investments into next generation network rollouts.

Smartphones and the fast emergence of OTT apps have led customers to expect Web-like experience from telecoms services and applications, this is where operators find it extremely difficult to utilize their internal infrastructure resources in order to elevate the user experience.

And to add to the operator’s challenge, the free nature of most of the OTT applications such as Whatsapp or Facebook have created a perception that operators should not charge for similar services. For example, when South Korea’s pre-RCS trial was successful and popular, the service was free. On the other hand, when operators tried to monetize it, most subscribers churned to a free OTT service.

How to Monetize LTE

Today’s operators are also facing new age challenges coming from an increased demand of mobility. This is especially true when users expect high speed data access in the home, office, on the move and generally wherever they are.

Just for example, a typical user behavior includes cellular connectivity on the move, fixed access in the office and Wi-Fi use at home in the evenings and night, this kind of user behavior towards data access and increased speed needs are complicating network planning and peak-hour calculations on the operator side.

There is no doubt that operators are facing this challenges of the hostile and rapidly expanding data-services ecosystem, however, they still possess a number of tools that can push their 4G revenue ahead and additionally which can be used to remain competitive in this data hungry telecom world. Some of these tools are:

Emergence of Big Data Analytics

Big Data Analytics is fast becoming a great tool and application for the operators to create better understanding about their customer’s data usage behavior. Using those inputs will significantly help operators to increase 4G penetration.

Sponsored Data

Under Sponsored Data, various corporates can pay a fee to operators for the right to stream data to subscriber’s phone without impacting their total amount of wireless usage.

Shared Wallet

Mobile data users are not confined to one-device, one-plan and they want multiple devices connected with the same data plan within their family members / Enterprise co-workers. Operators can launch such innovative services which will help operator reduce churn rates when all the family members are on the same shared data plan and also improve subscriber experience.

OTT Monetization

OTT Players such as Skype, Facebook, WhatsApp, Hangouts, have evolved to address the growing communications needs of users. Operators can partner with them to offer anytime anywhere access with premium QOS; to offer seamless user experience.

VOLTE

VoLTE stands for Voice over LTE, which offers faster call setup, carrier grade reliability & crystal clear HD Voice. With the launch of LTE services operators will be able to re-launch their voice offerings and gain significant market share lost to OTT Players like Skype.

To know more about Elitecore LTE Offerings click here.

How Integrated Policy and Charging Can Drive Customer Loyalty with enhanced OTT offerings by the Operator

How Integrated Policy and Charging Can Drive Customer Loyalty with enhanced OTT offerings by the Operator

When it comes to driving business agility, cost-saving and better time-to-market capabilities, integrated policy and charging solutions are increasingly becoming popular within the operator community, globally as well as in India. This is also pushing new boundaries for customer engagement and increasing the customer loyalty quotient to a whole new level.

Today smart devices such as tablets and smartphones are fast entrenching themselves into the daily routine of people; where consumer have various device option to access the internet, be it accessing any video site on mobile or streaming music over laptop. There is a tremendous increase in demand for new and innovative applications based on gaming, entertainment, messaging etc. This burgeoning demand from the users is satisfied by vendors, who are typically referred to as over-the-top (OTT) content providers. Welcome to the OTT world, where all this paraphernalia is taking the device even closer to the hearts and minds of customers.

Earlier all the communication used to happen over an operator’s network and communication events, such as making a call, forwarding a call, sending SMS or MMS. On the other hand, in this smart world of smartphones, most of these lines of communication are being initiated and even terminated outside of an operator network. This makes a very scary picture as far as an operator’s business model is concerned.

The time has come for operators to effectively leverage & optimize their network usage and monetize these OTT applications by partnering with them.

How Integrated Policy and Charging can help?

As operators bid to create more value for their customer community, today’s telecom operators need to be more innovative and play a more active role in the new value chain and build long lasting relationships along with application providers and OTT-players.

Incorporating better integrated policy and charging capabilities can play a big role in terms of strengthening and nurturing a bond between an operator and its customer. It empowers operators to provide superior QoS, toll-free access to services, personalized offering and dynamic upsell offers to end user and leverage on operators existing ecosystem. Effective utilization of Integrated Policy and Charging will help operators in providing innovative offerings such as:

  • Toll Free application usage helps consumer to view advertisement and promotions; sponsored by third party without affecting their monthly data plan.
  • Guaranteed and superior Quality of Service to specific set of OTT applications to offer seamless user experience.
  • It also helps to monetize premium quality services through QoS upsell offers
  • OTT vendor can leverage on operator’s knowledge of customer’s interests, location or point-in-time usage needs to offer much-needed personalization differentiation to create more business value.

Keeping this in mind, Elitecore’s Integrated Policy and charging solution helps to launch new Sponsored Data plans which help in strengthening the partnership between OTT player and Operator thereby creating a win-win situation for both the parties. It not only empowers operators to greatly increase customer loyalty by offering novel plans to subscribers but it also helps operators in faster monetization of their services.

How Cable MSOs Can Benefit from OTT Ecosystems

New age monetization needs to come from innovative thinking and this is where Cable MSOs can marry OTT ecosystems to create better value additions for their subscribers and at the same time increase their chances to monetize their efforts.

We all know that cable MSOs have enjoyed exclusivity in a number of market scenarios for years, however, today all this is fast changing in a pay TV scenario. It is time for cable MSOs to take benefit of the current market dynamics and embrace new age opportunities by partnering with OTT players in order to remain competitive and deliver unique value proposition to their customers.

Interestingly, this kind of arrangement can also provide OTTs a unique access to cable operators’ large subscriber base, better handling of their OSS and BSS expertise and unique monetization opportunities can arise for both the parties. MSOs can adopt a distribution strategy of OTT streaming services by optimizing broadband speeds, utilize OTT device platforms, and add OTT apps to their customer’s service thereby positioning themselves as broadband-centric service provider.

This strategy can become a bright spot as it can enable cable MSOs to cash on the ongoing content revolution, while at the same time utilize on their current network infrastructure.

Converting Challenges to Opportunities

There is no doubt that with today’s declining traditional broadband and voice revenues affecting traditional telecom operators as well as cable operators, next generation MSOs must covert challenges into opportunities for securing their future.

Experts close to the industry also believe that this is clearly the way forward when it comes to strengthening the relationship with customers and partnership with content creators. This is where MSOs are teaming up with OTT players in terms of realizing these opportunities.

Here are a few examples:

• In Jan 2013, Time Warner Cable & Roku entered into a partnership to enable more than 300 live television channels to Roku streaming devices in the U.S.

• Similarly, Cox Communications High Speed Internet subscribers in Orange County, Calif. will have access to FlareWatch TV and video on demand services.

• In Uruguay, cable operator TCC has chosen content delivery network and video on-demand provider BroadPeak for OTT services.

• MediaCorp in Singapore has engaged itself in a unique partnership with Israeli OTT platform provider Tvinci.

Keeping the above developments in mind, it is clear that MSO-OTT partnerships have already started to happen for the betterment of the industry. Ultimately, a blended experience for consumers to seamlessly access their favorite TV channels and OTT content would result into a win-win situation for OTTs as well as cable MSOs.

How Elitecore can help in such scenario

Driving an innovative approach to solve MSO issues & challenges with the help of an integrated billing and subscriber management solution, Elitecore offers an end-to-end real-time policy control and charging, centralized product catalog, provisioning, mediation for Cable MSOs. Elitecore solution enables MSO’s to offer bundled plans of Cable TV and data services to pre-paid, post-paid, enterprise and residential customers, and thereby effectively monetizing the next-generation digital experience.

The solution presents a convergent platform providing a single bill view to the customers for multiple services subscribed, better enabling, Franchise, Broadcaster & Content/OTT Partner Management engine for revenue sharing and seamless settlement.

How Convergent Billing will be ‘Engine of Growth’ for MSPs

With most of the multi service operators or MSPs looking forward to increasing growth prospects by streamlining customer engagement with their customers, convergent billing is set to become their engine for achieving this growth in the near future.

As per the latest market research reports, the sector will expand at a compound annual growth rate of 22% over the next five years. This will take its value from $2.86 billion at present to $7.88 billion in 2019.

If we look at today’s market scenario, data hungry mobility friendly devices such as Tablets, Smartphones, Phablets, Smart TV etc. are fast changing consumer lifestyles and with this change, they are now in need of better high-speed data & Value Added Services to empower their daily usage of applications and services. To cope up with this demand there is continuous evolution in networks such as 3G, 4G, LTE etc.

Moreover consumer are placing ever-greater demands on their operators to either “get it right” or lose their business. Today’s consumer expect mobile voice, fixed voice, data, IPTV, broadband, pre-paid and post-paid services from a single operator rather than going in for multiple set of players; so that they are able to easily manage & maintain single account to pay all their bills. This need of the consumer is becoming a big factor in fueling the need to have convergent billing solutions at the operator end.

To fulfill consumer requirement of having a unified bill for all the services in a Traditional BSS systems is not only costly but also very time consuming; since traditional systems tend to be inflexible and less operator friendly. This is where the Next generation convergent billing solution will enable the multi service operators with the capability to integrate all service charges onto a single customer invoice and offer a unified view to the customer thereby enabling centralized account management between operator and end user. Customer receives a single bill and makes single payment for all the services they have subscribed too. It also helps the MSO in leveraging and optimizing their Network Utilization which caters to all Networks & Subscriber types.

Value addition that an MSO can offer with Convergent Billing are:

  • Convergent billing empowers multi-service bundling and pricing, whereby existing clients are allured to add new services and new clients are attracted by innovative bundled offerings.
  • Centralized customer support for both Pre-paid & Post-paid customers.
  • Single bill enables cross-service rebates, so that clients who request multiple services can receive special pricing.
  • The solution enables MSPs in providing personalized services more effectively; with one single point of contact and a single view of services opted by the customer.
  • Effectively offer a range of services such as OTT packages, shared data plans, sponsored data, location-based pricing and service in a single view format which is always easy to understand.

As MSPs need a robust carrier-grade convergent billing platform that can help them enable next generation data, voice and video services over wireline and wireless networks; this is where Elitecore converged solution delivers an end-to-end billing ecosystem to service providers, covering flexible product management, real-time provisioning, flexible mediation, rating & charging, partner management, user friendly web self-care to increase subscriber acquisition and profitability. To know more click here.

How Intelligent Policy Analytics Can Power Profitability for Operators


In today’s anywhere and everywhere connectivity environment, data is moving to center stage as operators face challenge of high data usage, they are also facing network capacity constraints, new age competition, and increasing revenue pressures. All this calls for better utilization of existing resources and innovative ways to create more revenue streams.

And in order to create data driven winning propositions for their subscribers, operators need to succeed in this hyper-competitive communications marketplace. Key subscriber knowledge holds the key as they need to first know their subscribers, understand how they use their services, and then be able to deploy innovative business models in order to deliver exactly what their subscribers need and are ready to pay for.

This is where Intelligent Policy Analytics can play a critical role in terms of creating opportunities for the operators, while at the same time deliver exactly what their subscribers look for. This strategy to incorporate Intelligent Policy Analytics can solve two key purpose of maximizing revenue generation on one hand, while on the other hand it can also have more number of satisfied customers for the benefit of operator.

Such an intelligent solution can not only maximize the revenue opportunity for operators, but also provide them capabilities to deliver personalized service plans around specific consumer behavior such as video sharing, online gaming or live content streaming, and provide a big chance for operators to move beyond blind band-width delivery models.

Keeping this need of the hour, Elitecore has a unique offering in the form of NetVertex Policy Analytics, which provides an intelligent platform for operators to monitor and analyze user data services. It enable operators to launch differential policies & plans based on analytics input which can result into variety of new business prospects and revenue generation.

NetVertex Policy Analytics provides an excellent tool which can collect the information from live server and evaluate the correlation impact from usage patterns, revenue patterns, traffic patterns, network performance, subscriber preferences etc. through dashboard based reports.

Policy Analytics intelligence enables simultaneous functioning of Data Collection Engine, Data warehouse, BI/CEA to get the desired outcome from analytics reports. Enabling operators to derive network insights, examine and evaluate the data inputs based on various parameters like time, traffic, usage etc.

A multi network compatible solution, Policy Analytics on integration with NetVertex PCRF, enable operators to analyse and understand the effect of a particular policy, modify their existing policies as well as design and launch novel policies / plans.

NetVertex Policy Analytics can be offered pre integrated with NetVertex PCRF as well as can be easily integrated with any external system or 3rd party PCRF.

With NetVertex Policy Analytics, operators can:

  • Explore the effect of existing policies in the network
  • Promote new and customized plans as per subscriber demands
  • Dashboard based report monitoring
  • Analytics input enable operators to restructure their business framework and offer personalized plans to users
  • Integration of PCRF with analytics can be used to implement subscriber centric and target based promotions
  • Bandwidth management and improves the network access performance
  • Plan Performance Analysis