Retail Wi-Fi – The Leading edge for In-store Customer Engagement

Retail Wi-Fi – The Leading edge for In-store Customer Engagement

Today’s consumers are increasingly getting smarter, aware and better informed. Technology aids them in their quest of information. They are actively experimenting with technology to gain information on their smartphones, laptops and other personal smart devices. To connect to these devices ubiquitous data accessibility, consumers are increasingly relying on smart networks like Wi-Fi which is anytime everywhere available.

Wi-Fi is almost getting omnipresent and it is available ubiquitously, whether it is office, home environment or inside a shopping mall or a coffee house. The National Retail Federation expects that in 2015, shoppers worldwide will use their mobile phones to purchase $120 billion in goods and services. Today, in-store shoppers are increasingly using Wi-Fi access to get online, search for their favorite products, opt for promotional offers and even finalize their purchases before stepping inside the stores. Secondly, the cellular signal strength availability is low in retail stores, which also plays an important role for Wi-Fi taking the centre stage in retail sector.

As being put by many experts in the industry, smartphones and tablets, when connected with Wi-Fi are becoming Pandora box of information, delivering the right content, in the right manner and at a right place. Hence, with Wi-Fi driven connectivity inside retail ecosystems, end users can get critical insights like product information; plan their purchases, ongoing promotional offers, check item specifications, compare prices and read products reviews etc. that can help them to finalize their purchases. With the shopper’s downloaded applications over Wi-Fi, the retailer can better engage the shopper and more favorably influence the decision-making process through advertisements, web interactions etc.

Shoppers also look forward to share their in-store experiences with family and friends among the social media platforms with the help of sending, sharing and posting status updates while moving inside some of their favorite stores. With such a Wi-Fi driven customer engaging solution in place, retailers will have a big chance to succeed ahead and better focus on creating effective product and solution marketing campaigns which will further improve upon their business performance metrics as well.

All this Wi-Fi driven connectivity is ideally poised to drive productivity and profitability of retailers to the next level and service providers can help retailers to realize the full potential of Wi-Fi by creating innovative partnership with retailers and enable them towards transforming their customers’ in-store experience and generate new monetization opportunities for Service Providers.

Wi-Fi offers a great opportunity to build stronger customer relationships and drive sales for the retailer. It enables the consumer to stay connected and provides extraordinary potential to retailers to engage with the customers with its brand offering thus, creating a win-win situation for both.

Wi-Fi in store can be beneficial for both retailers and consumers thus helping them with improvised footfalls, better analytics, personalized opportunities, and a richer multi-channel experience.

In-Store Wi-Fi Opportunities for Retailers
A Better Shopping Experience for Consumers

Know and analyze their consumers’ shopping patterns

Enables them to compare prices and deals

Access their last purchase records and plan their brand positioning and offerings accordingly

Search more information about the product like quality, review ratings, etc.

Mobile App for Location based advertisements and personalized offers

Location based advertisements and promotional offers

Guide and offer in-store product location

 

Mobile payment and e-wallets for payment options thus avoid long checkout queues

Engage with their audience efficiently and enhance Customer Relationship Management

Access to loyalty programs via mobile apps

 

Consumer Interaction and Business Analytics

Stay connected and enjoy ubiquitous connectivity

Elitecore’s Service Management Platform (SMP) can power service providers to better engage with the retailers’ community and deploy Wi-Fi to provide their shoppers with seamless access & connectivity. With this solution, retailers can create more value for their customers and deliver unique Wi-Fi experience offer personalized services based on  customer’s demographic, market and location, triggering loyalty and contextually aware customer experience. This can also provide critical insights into the behavior patterns of their customers and preferences. Elitecore mobile app can prompt the discounts, promotional offers and retail specific advertisements.

LTE, the Next Frontier for Data and Voice

As next generation telecoms development is increasingly relying upon harnessing the power of data, a large number of telecom operators are looking forward to upgrading their networks to incorporate true next generation capabilities and this is where 4G LTE is fast gaining popularity as a favored technology and is surely becoming the next frontier for running data and voice applications for operators.

There is no doubt that LTE or Long Term Evolution is the next generation development in broadband cellular networks that can handle high speed data requirements like never before. With the power of LTE, operators can easily provide fast web browsing, video & voice oriented services to their data hungry customers. Keeping these inherent data driven qualities in mind, the GSMA predicts that there will be 1 billion LTE connections globally by 2017.

Taking a cue from the evolving end-user behavior towards greater data consumption, the telecom market has become even more aggressive and dynamic and therefore, understanding and examining customer’s behavior is critically important for the operator’s survival.

Consequently, winning strategies of today’s telecom networks are often being scripted upon predictive analysis of their customer behavior where new services, applications and solutions are accordingly mapped to the users. This is helping operators gain on their competitive edge.

In such a scenario, there are many attractive drivers & motivational factors for the operators to opt for LTE services and increase their revenue with the help of better monetization of their existing network infrastructure.

It is being opined that moving forward, higher data rates enabled through 4G experience will enable users to download more content than 3G in the same amount of time. Experts are also putting their money on voice over LTE – or VoLTE. However as a dampener, there are few VoLTE enabled devices in market today and as a result of that VoLTE subscription increase might take time for a wider market acceptance.

According to a recent survey conducted by Informa Telecoms & Media, the migration to LTE is helping stimulate incremental traffic demands on cellular networks thereby suggesting that 4G LTE will favor and at the same time, alter Subscriber Data Usage over VOIP.

Even though it is a fact that LTE networks are still in their early stage of global deployment, evidence is emerging that LTE users are consuming more data than 3G users. Let us examine what the leading global Telco’s have to say on their LTE strategies.

Sk Telecom (South Korea) -Almost 50% increase in monthly data usage on LTE compared with 3G.

AT&T (US) - data usage per device has increased as much as 50% year-on-year on LTE capable devices

NTT Docomo (Japan) – LTE smartphone users consume 8x more data compared with 3G users.

Rogers Wireless (Canada) - Since launch, Rogers has seen an 80% increase in wireless Internet usage year-on-year.

Cellco CSL (Hong Kong) – LTE users consume two to five times more data than 3G users.

 

LTE is the True Next Frontier

With more and more telecoms subscribers moving towards greater data usage, mobile data traffic is exponentially outstripping the traditional voice traffic. And hence, the new age consumers that have tablets, smartphones, smartwatches and other data hungry device ecosystems – are driving this phenomenon ahead which is seeing data traffic overtake voice.

But on the other hand, VoLTE implementation will take time as operators will have to upgrade their existing network and supporting technologies in a phased manner. VoLTE is still under nascent stage and will take some time to be accepted as a norm for voice calling under 4G networks. Especially till the time VOIP oriented challenges such as limited 4G devices, Cost, Interoperable issues, Zero Call Drop, Call Audio Quality, Competition from OTT Players such as Skype or Viber are not overcome, VoLTE will not be able to find its place in the telecom ecosystem that easily.

All said and done, LTE is the way ahead to create new boundaries in the evolving telecoms world. LTE is the perfect solution for data hungry consumers that can quench their thirst voice and data intensive applications on their next gen smart device.

Cities Embrace Municipal Wi-Fi to Unravel New Opportunities

With the proliferation of smart devices, consumer data intake is growing and this is where operators need Wi-Fi in order to cater to this growing need of wireless data. Most of this wireless data is generated when users are stationary and indoors. Industry experts believe that most of operator investments will go to Wi-Fi in the near future. And operators must prepare themselves to start innovating towards monetizing their Wi-Fi network presence.

Municipal or City Wi-Fi Solution is enabling municipalities and communities to bridge the digital divide, facilitate economic development and provide ubiquitous connectivity to its citizens. It enables the government agencies to improve and efficiently offer public services like security, lighting, parking and transportation. The city residents and visitors can also avail the benefits of improved navigation to find local businesses, destinations, etc. while enjoying ‘anytime anywhere’ connectivity with Municipal Wi-Fi offering.

Operators need to have a subscriber driven monetization strategy in place which can help them gain more from their networks and at the same time create more value for their customers as well.

Operators Advantage

  • Boost their cellular network capacity and enhance their network reach, quickly and cost-effectively, while maximizing their return on infrastructure investment.
  • Innovate on customer acquisition and retention with the help of customer friendly services. Enable highly customizable plans that are designed as per the subscriber data intake behavior.
  • Considerably enhance customer loyalty by facilitating high-quality Wi-Fi connectivity. This can help in maintaining vital relationships with end customers in a better manner.

Customers Gain

  • It provides more options to connect to network for the end customers. Enhanced network reach and coverage increases the value to business customers as well.
  • Operator driven Municipal Wi-Fi can considerably enhance the security and instill end user confidence to use Wi-Fi. Better customizable billing can provide the much needed transparency for the subscribers.

Enabling Efficient and Sustainable Governance

  • Ubiquitous Wi-Fi can be a major driver to attract tourists and business travelers, especially in metros and popular tourist destinations. Experts believe and researches prove that tourists prefer to travel to cities with wireless networks.
  • With seamless connectivity and better internet accessibility, Municipal or City Wi-Fi Solution can enable the city administrators to function in an efficient manner.
  • Unlike other broadband networks, Wi-Fi networks cost little to set up or operate which can be monetized through different means like advertising on captive portal, etc which compensates the overall operating costs.
  • Municipal Wi-Fi is a great enabler for emergency services. It enables the ambulances to send live medical reading directly from the medical monitors to the hospital via the Wi-Fi system as they transport the victim.

When it comes to deploying Municipal Wi-Fi, today’s operators look for a simplistic solution that can have all the features and yet be managed easily. This is where Elitecore SMP is helping operators gain more from their investments in Wi-Fi. Click here to know more.

Operators Take the Next Leap Forward with M2M Billing Management

When M2M driven connected cars directly interact with parking service providers and hospitals deliver medical reports directly to customers, such complex M2M scenario will have to be dealt with next-gen M2M Billing infrastructure.

Innovation will play a key role in terms of helping telecom operators achieve greater level of growth and creating market differentiation. And Machine to Machine communication is one segment which can allow operators to innovate and drive the next generation growth for operators.

Machine to Machine (M2M) implies; communication between both wireless and wired devices to communicate with other devices of the same type through sensors, without any human intervention by transmitting or receiving data remotely over a network.

In such a M2M scenario, individuals as well as enterprise may use a number of different devices such as smartphones, tablets, and other consumer electronics with sensors in order to experience real-time and compelling new age services and ubiquitous Internet access delivered via mobile networks. Billing these M2M services becomes quite complex as it may involve handling multiple set of applications in real-time. This forms the basic building block for M2M Billing solutions.

In a M2M scenario, a transaction is created that must be part of a structured business model that takes all related parties into consideration, and it must be billable, no matter how small it is; in domains such as health, automotive, consumer electronics through remote monitoring and control using automated exchange of data, even in real-time.

Challenges in M2M Billing

According to GSM Association; M2M market size at $1.2tn revenue with 12 billion connected mobile devices by 2020. Even though there is huge growth being predicted, still there are a number of challenges that needs to be addressed.

  • How to build a flexible support for pricing of recurring & usage based fees to differentiate their services
  • Do current billing systems provide the required high levels of automation across the full process spectrum
  • How can service providers build scale into this fragmented market
  • What is the most effective architecture to support high volume, low value communications
  • How to ensure complex partner settlement & prevent revenue leakage
  • How to increase ARPU – Extremely Low ARPU due to low value connections
  • How to ensure that the platform supports Multi Industry Billing & multi party reseller settlements. i.e. – handle settlements & commission for global, complex value chains

 The Road Ahead

As M2M gains on popularity the billing platforms will have to evolve and offer a mature support for this new breed of machine driven business model.

It is quite important for CSPs to incorporate the below components in next gen M2M Billing:

  • A highly flexible and scalable Policy Control and Charging engine for flexible plans based on features such as transactions, connections, devices, time of day, location, applications, or data usage.
  • Flexible product catalog with multiple product hierarchy support targeting various industry segments like Transportation, Security, Entertainment, Smart Grids and other utilities.
  • Partner Settlement and Agreement Management Platform.
  • Scalable and Efficient Provisioning System.
  • Real-time billing for managing account balance, volume-based discounts, and time-based charging. To know more Click Here

 

BSS on Cloud

Why Cloud based OSS/BSS will increase profitability for CSPs
A cloud driven BSS model can ensure better engagement with operators, better manageability and deliver a much more focused and flexible business landscape for the operator

At a time when communication service providers look for incorporating next generation competencies into their networks, cloud based OSS/BSS holds the big key to move ahead towards the path to greater level of profitability.

With the help of cloud driven BSS/OSS, communications service providers can have a lot more freedom towards focusing on their core activities and also enjoy much better economies of scale benefits when compared with on-premise software or traditional billing scenario. It has clear advantages around increased efficiencies, better manageability and above all, helping operator get the best out of their network investments.

On account of these clear advantages, today we see a lot of CSPs going in for cloud based model and adopt a number of cloud driven BSS/OSS applications, across the telecom applications map.

What Cloud OSS/BSS Delivers?

Cloud based BSS model clearly delivers more flexibility to the operator as with cloud in the picture, they are in a better position to deliver, pre-integrated, deployment-ready, incorporate better processes and applications with a flexible and modular approach to design, deployment and operations ensuring quick time-to-market for operator’s end customer benefits.

Most importantly, it is cloud based BSS that is ideal to deliver a flexible commercial model to the operator. At a time when operators vie for delivering personalized experiences, a flexible “build-as-you-grow” and “pay-as-you-use” commercial model can enable minimal upfront investment and low operating expenditure for the operator, and hence it can open up new possibilities to minimize the expenditures.

In addition to business flexibility, a cloud based BSS can also efficiently deliver business agility with a standardization friendly approach. Today, all the operators look for an IT infrastructure that supports scalability and this is exactly what cloud infrastructure is all about.

It can ensure scalable infrastructure for the operator to meet increasing capacity requirements and also ensure an industry standards based approach, shielding the operator from the intertwining complexities of hardware, software, and licenses capacity planning and management for the operator.

As the whole telecoms space is fast becoming an environment of constant technological change where operators always need to deliver the best in class experience for their users, they also need to constantly expand their portfolio of offerings in order to remain competitive and evolve their offerings with new partnerships and business models. This is best delivered with the help of a cloud based BSS approach.

And with more and more number of service providers looking forward to product innovations and quick launches, hassle-free transactions for their customers, efficient customer service and positive customer feedback, it is cloud driven infrastructure that can drive all this and create more value for the operator on the long run.

Keeping the above mentioned attributes in mind, Elitecore is ideally poised to deliver cloud driven business agility with the help of Elitecore Cloud-based BSS Platform.

It enables most cost effective and faster time to market approach for Operators. It is an end-to-end pre-integrated cloud based BSS platform as software-as-a-service (SaaS) that enables operators to quickly launch per usage/per subscriber services like IT, On-demand games/music, multiscreen video and many more via single hosted convergent platform.

It ensures higher efficiency, limitless scale and faster delivery to the end user with a high-quality experience across devices, networks and places in the cloud. It provides extreme data privacy, reliability and multi-tenancy support.

For more information please click here

Say Hello to Wi-Fi Calling and Seize New Opportunities

With an ever increasing appetite for data consumption, today’s smartphone users are harnessing maximum advantage of utilizing the Wi-Fi networks around their ecosystems. Most of the latest smartphones available are also ‘Wi-Fi aware’ and guide the devices towards better Wi-Fi coverage automatically. In this scenario, Wi-Fi calling holds great potential for users to utilise Wi-Fi in terms of making voice calls, while at the same time remain incredibly cost effective for their pockets. With clearly visible benefits for the operators as well as customers, availability of Wi-Fi networks and delivery of excellent quality of service can exponentially drive Wi-Fi calling ahead towards the end user community.

In the present scenario, voice calls have been driven over Wi-Fi networks either in the form of OTT (over the top content) applications such as Viber, Skype or as part of Unlicensed Mobile Access technology and FemtoCells which are directed towards enhancing the operator’s reach of mobile voice services in subscribers’ homes and other locations. However, as a challenge to the operator community, most of the OTT applications give minimal control over the applications and on the other hand, the UMA or the femtocell option involves a lot of upfront investment. As opined by many experts, in an ideal scenario, voice calling should be delivered in a totally seamless fashion for the user, be available in built-in mode with the device ecosystem and most importantly, it should work over any network connection.

This is set to create new rules of the telecoms game and innovation in Wi-Fi will take center stage in delivering what is best for the customer. Next-generation Wi-Fi Calling with VoWiFi and Voice over LTE (VoLTE) support pre-integrated in the Smartphone dialler, which offers a completely seamless customer experience without any interruption in voice quality when a customer hovers between LTE and Wi-Fi networks.

Recently T mobile followed by Sprint announced that every new smartphone sold by T-Mobile will be capable of supporting Wi-Fi calling and texting and the carrier will leverage Wi-Fi to deliver unprecedented coverage to its customers to places where no cellular network can reach.

Operators Benefits

Customers Benefits

  • Wi-Fi is an economical solution which helps in increasing the access to voice services coverage along with data services

 

  • With Wi-Fi calling there is an ease of availability of voice services over Wi-Fi network anytime anywhere
  • With Wi-Fi Calling operators can achieve the objective of reduced churn and increased customer acquisition as it provides a better indoor coverage as compared to the cellular base stations
  • It can be integrated with the phone dialer or any downloaded dialer on the smartphone. Thus assures a hassle free user experience with a single and uniform voice dialer
  • It enables the operators to compete with OTT players like Skype and Viber and deliver a unique experience for their customers

 

  • With Wi-Fi Calling the subscribers can enjoy a better coverage indoors and in the areas with challenging cellular network for voice services
  • Wi-Fi Calling and IMS-based VoLTE go hand-in hand with respect to architecture. Hence with fewer base stations for the same voice coverage, the operators can significantly reduce their infrastructure costs
  • Seamless call transfer support between Wi-Fi and LTE (using VoLTE) and specific support is embedded directly into the dialer of latest smart devices. This offers users a truly seamless handoff from cellular to Wi-Fi calls
  • With minimized roaming charges, Wi-Fi Calling becomes a preferred option for frequent travelers and tourists. This in turn creates potential revenue generating opportunities for the operators
  • With Wi-Fi access, the charges for a call from anywhere across the globe would remain similar to that of the home mobile network with a seamless transfer without any interruption in service

The next-generation Wi-Fi Calling requires native IMS support with VoLTE/VoWiFi. Elitecore Wi-Fi Service Management Platform (SMP) with its enhanced 3GPP AAA capabilities, support for  enforcing relevant policies, and other innovative features for Wi-Fi calling including seamless roaming services and other business cases. For more information click here

 

Navigating the Digital Storm Worldwide – LTE

As global operators move towards a data driven era, LTE (Long Term Evolution) is fast becoming the de facto standard, when it comes to maximizing their returns from their network investment as well as enabling better data driven services for their end customers.

Hence a lot of telecom experts opine that LTE will become a mainstream technology, globally as well as in India, chalking out a path for operators to move up the value chain and create better profitability. With its data driven feature sets, operators are embracing LTE in order to create a big differentiation in the market as well as deliver world class services to their end customers. LTE is also giving them a heads-up in terms of creating better revenue generation capabilities and also providing them a big winning chance over their closest competition.

Global Scenario

At present, there are 308 commercially launched LTE networks well spread across in 108 countries, according to a recent 4G Americas report. It is important to note that the pioneers in LTE deployments were Finland and Sweden, and the world’s largest LTE network is in the USA. Another market research predicts that around 465 LTE networks will be in service across 128 countries by 2017.

(Source: 4G Americas)

 

LTE is Changing Subscriber Data Usage Globally

 

  •  Almost 50% increase in monthly data usage on LTE compared with 3G, with the respective figures standing at 1.6GB and 1.1GB at end-June 2013.
  • 39% of LTE use on its network is for multimedia services, compared with 30% on 3G.

 

  • 35% of its postpaid smartphone base using LTE-capable devices and smartphone data usage per device has increased as much as 50% year-on-year to end-2Q13, causing wireless data revenues to increase 19.8% year-on-year and ARPU by 1.8% year-on-year.

 

  • LTE smartphone users consume 8x more data compared with 3G users.

 

  • A third of Verizon Wireless’s retail postpaid connections now have a 4G device, and as much as 59% of its total data traffic is now on its 4G network.

Source: Informa Telecoms and Media

The Way Ahead

As more and more operators move towards a data driven mobile world, there will more deployments of carrier aggregation and other LTE-Advanced features to enable better network efficiencies for an operator. Additionally operators will move towards adopting VoLTE in terms of realizing the growth in voice services.

And being a data driven technology, LTE will provide better monetization opportunities for operators in terms of content bundling, OTT Monetization, enabling cloud technologies, LTE broadcast and also enabling expansion of international LTE roaming services. All this will surely increase the profitability for an operator and also help towards creating better value for their customers.

To know more about our LTE Revenue and Customer Management Platform and how it enables operators to roll out LTE network in just 90 days at a total cost USD 500K, click here.

Technology trends that will Shape Up Operators’ Business in 2015

As we approach the end of another year, let us have at a list of five trends that we expect to gain momentum in the year ahead and look forward to as the telecom industry continues to evolve.

#1: VIRTUALIZED NETWORKS EXPECTED TO ACCELERATE IMPETUS IN 2015

#2: DATA ANALYTICS WILL BECOME A KEY DRIVER FOR TELCOS

#3: PARTNER MANAGEMENT FOR REVENUE REALIZATION

#4: PROFITIZE FROM MOBILE ADS

#5: WI-FI CALLING EXPECTED TO GAIN GROUNDS IN 2015

For detailed information, please visit:

http://www.policychargingcontrol.com/technology-and-solution-trends/3392-virtualization-big-data-analytics-ott-monetization-to-shape-up-operators-business-in-2015

Sponsored Data Heralding Innovative Business Model for Operators

 

Sponsored Data Plans can enable cheaper or even free internet access for an operator’s subscriber base and create stronger bonding.

Imagine a scenario where a telecom subscriber gets all the powers that come with Internet, at a subsidized rate or even free of cost – this is what ‘Sponsored Data’ is all about and is  already happening with a few of global operators. This is the next level of data driven innovative business model wherein vendors can approach telcos in order to create sponsored data plans for telco subscribers in order to push their messaging.

As part of a typical sponsored data scenario, subscribers can browse websites, stream video and enjoy apps on their mobile devices without impacting their personal data plans. Under Sponsored Data plans, vendors can pay a fee to operators for the right to stream data to some of their select subscribers without impacting their total amount of data usage.

New Revenue Stream for Operators

New and innovative revenue streams are created for the operator, with this new service, eligible data usage charges are billed directly to the sponsoring company, while users do not pay anything. Data sessions are identified as “sponsored data” with an icon on the end user’s device, and the usage is itemized separately on the end user’s monthly invoice.

At a time when LTE is being launched by a number of operators, mobile based advertising is set to steadily increase and plans such as these can enable vendors as well as operators to encourage subscribers to receive advertising messages in a better manner.

According to Gartner, global mobile Ad spend will grow from $13.1 billion in 2013 to $18 billion in 2014, and reach $41.9 billion in 2017. And hence, ‘sponsored data’ plans can catapult this even further ahead.

Already launched by a number of operators, the sponsored data concept, is fast becoming a new driver for mobile advertising and create an ideal platform for operators to launch new innovative solutions that can be very well supported by vendors, offering service providers the potential of new revenue streams.

In such a market scenario, sponsored data could provide an additional incentive for customers to get the benefit of free usage of Internet and at the same time, experience key messages from the vendors, thus increasing the overall attractiveness of mobile as an advertising and retail channel.

Key Advantages of Sponsored Data Plans for the Operators

  • Offer contextual content to mobile devices in a flexible way
  • Customers get free access to exemplary content
  • Sponsors can deploy time-based offers that can be monitored with detailed analytics
  • Sponsored data can deliver new data use options for customers and new mobile content delivery channels for sponsors.
  • This kind of data offering can surely encourage customers to try a new application
  • Promoting movie trailers or games or exciting new offers on products and solutions
  • Providing remote patient healthcare via video calls
  • Enhancing customer loyalty programs by providing sponsored access to products, services, or online content catalogs.

Dynamic and Integrated policy and charging systems are required to ensure that specific policy rules with real-time charging enforce the provisions for sponsored data model. Click here to know more about Netvertex PCRF.

Public Wi-Fi takes Center Stage as Carriers’ Next Big Strategy

 


To meet subscribers’  demand for ‘Anytime, Anywhere‘ connectivity,  operators are connecting Carrier Wi-Fi to public places like Hospitality, Cafes, Airports, Stadiums, Malls, Event Venues, Airplanes, Metro Stations, Government & Educational Institutions and more. Operators are continuously exploring Public Wi-Fi opportunities to deliver enhanced user experience and generate revenue streams by offering differentiated services to their subscribers. Simply put, carrier Wi-Fi enables these operators to deploy Wi-Fi services with a greater range of capabilities and at a lower cost of ownership.

Since more subscribers are choosing to opt for Wi-Fi than their dedicated 3G/4G networks, it will enable operators to seamlessly connect carrier Wi-Fi with public places like stadiums, libraries or shopping malls can quickly and easily help them bring in more revenue. According to aggregated data from a 2014 Wireless Broadband Alliance Research, operators are growing increasingly confident in the potential of public Wi-Fi; specifically, 52 percent are more confident about investing in public Wi-Fi than they were one year ago.

Being one of the most emerging and dynamic wireless technologies, a power shift has been observed in Wi-Fi adoption from traditional telcos to the venue owners and retailers who are also getting on the Wi-Fi game to gain competitive edge and win customer loyalty.

Enhancing Experience for Fans at Live-Events

Wi-Fi can offer a gamut of services for end users at various events. The service providers can offer free Wi-Fi services to all the spectators, show them advertisements on their smart devices via operator specific mobile app, show location directions within the event location, online ticket sale, merchandise sale, live video replays for the events, event related news, photos, social media update etc. all possible through Wi-Fi.

Engaging Shoppers with Wi-Fi 

Retailers around the world are providing Wi-Fi to bring more customers into the shop and encourage them to spend more time there. Features such as real-time analytics and heat mapping can enable the shop owners to receive relevant information about their customers so that they can modify their branding and sales strategies accordingly.  Such Wi-Fi Solution enables the retailers to offer the end users with discount coupons on mobile app, flash advertisements, real time promotions and offers to the walk-in shoppers, directions in the mall, best deals and so on.

Connectivity on the Go for Commuters

A quick update on social media, accessing important emails, searching online deals or checking weather forecasts or hotel availability for the destination location; communication options are simply limitless for the travelers with Wi-Fi. Service providers offer complimentary Wi-Fi services to travelers in trains airplanes, buses, etc. for an enhanced service experience, attain user’s mindshare, create visibility and increase monetization opportunities.

 Smart cities for Smart Citizens:

The concept of Smart Cities has taken on a lot of traction and cities around the world are harnessing the power of Wi-Fi to enable real-time information and gain valuable insights for its citizens. Enabling smart city concept to provide location specific services, real time offers, promotions and deals based on locations, etc. operators are turning to advertising as a new revenue stream, partnering with OTT and social media, reconciling with other service providers for network sharing.

Owing to its advantages as a cost effective and yet extremely powerful technology, Wi-Fi is fast gaining momentum in the telecoms space, however, regardless of popularity, the use of Wi-Fi is limited as subscribers need to discover, select and access each hotspot.

Operators are trying to address this by transforming the Wi-Fi experience, adding the mobility features of cellular networks, including automatic authentication and connection, seamless handover, automatic roaming and security. Elitecore Wi-Fi SMP has been built around a flexible framework to support carrier-grade ecosystem and enables operators and retailers to tap new revenue opportunities with rapid and cost effective deployments. Click here to know more.